I’m Alex 👋, a systems-oriented designer with 15+ years experience simplifying complexity. I’ve led design across QuickBooks, ANZ and Isobar turning fragmented services into useful, human-centered experiences. Currently exploring enterprise transformation and AI-accelerated design at Australia Post.

Projects

Preparing QuickBooks for an adaptive, data-driven future

Led personalization strategy for QuickBooks, redesigning onboarding to capture high-signal data and enable scalable, AI-driven adaptation across the product ecosystem.

Empowering small business owners to manage finances on the go

Led the design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.

Designing a stress-free digital borrowing experience for small businesses

Led the UX design of ANZ’s digital small business lending solution, creating an integrated, real-time application that cut down processing time and improved the customer experience.

Creating a seamless communications hub for 50,000 ANZ employees

Led design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.

Writing

Design, urbanism, technology + creativity.

Why it’s crucial for innovation to have a physical home
Why it’s crucial for innovation to have a physical home

A look at why real-world gathering places are vital for innovation, connection and creating hope.

Design in the time of ChatGPT
Design in the time of ChatGPT

A cautious human’s reflection

The city you want is closer than you think
The city you want is closer than you think

A journey to reclaim Tauranga’s city streets through playful, community-led experiments in temporary urbanism. What if pop-ups, parklets and a little imagination could transform the city — not in five years, but next weekend?

Sandcastles and cyclepaths
Sandcastles and cyclepaths

What if vacant lots and abandoned spaces could become thriving hubs of creativity and community? Exploring why temporary urbanism is changing our cities.

Are localized utopias the key to building inclusive cities?
Are localized utopias the key to building inclusive cities?

What are they and why might they be an important tool for inclusive urban regeneration projects?

Can Tauranga’s growth keep up without falling behind?
Can Tauranga’s growth keep up without falling behind?

Once New Zealand’s fastest-growing city enjoying a boom in residents, job opportunities, and economic growth. But why does the city centre feel so quiet and what has infrastructure go to do with it?

From playgrounds to placemakers
From playgrounds to placemakers

Why environmental education and placemaking are vital for today’s youth—and the future of our cities.

What role does a city’s image play in urban transformation?
What role does a city’s image play in urban transformation?

As a new migrant to a city in transition, I’ve found myself reflecting on how environment and histories can combine with urban change to craft an inspiring story of identity.