I’m a multidisciplinary design leader with over 15 years of experience across the UK, US, and Australia, helping organizations navigate complex, human-centered challenges to deliver impactful products and services.
With qualifications in Cultural Studies, Business Analysis, Environmental Planning, and Permaculture—and a deep love for creativity—I explore the interconnected threads of human behavior, design, and sustainability. I believe these connections are key to building collective momentum behind ideas that truly work for people and communities. My career includes extensive work with small businesses at ANZ and Intuit, which deepened my appreciation for their essential role in vibrant communities and local economies.
I’m particularly fascinated by temporary and tactical urbanism as a way to test ideas and transform public spaces through innovation and experimentation. Currently, I’m exploring collaborative approaches to reimagining vacant and underutilized spaces as sites of inspiration and belonging at an organisation called The Local Lab which I founded.
Experience
Principal Product Designer → Intuit
Design Researcher → Paper Giant
Design Lead → ANZ Bank
Senior Experience Designer → Isobar
UX Designer → TMW
UX Designer → Rockpool Digitaltal
Creative things…
Creativity is a way for me to explore big ideas — to jump into cities, tech, and whatever else pulls at my curiosity, and turn questions into something I can share with friends and explore ideas together.
‘What does a city feel like?’ is a collection of street photographs taken in NYC exploring the subjective experience of being in a city.
The Local Lab Playbook is a playbook of temporary urban interventions, specific to Tauranga that align with the local council’s goals of increasing vibrancy in the city centre. I created it as a tool for discussion as I met with the council and other non-profit and non-governmental organisations in the area to discuss how we can amplify current urban regeneration efforts. You can read the full playbook here.
I love using illustration to explore moods … and I never get bored of listening to the distant thrum of the city while watching the sun set over San Francisco 😍.
Photography has alway been a huge part of they way I make sense of the world. For the last several years I have focused my work on practices of consumption. This image is from a series on conservation work.
An experimental zine I created combining photography, illustration and storytelling to reflect on destabilising experience of life we felt during the Covid-19 pandemic.
From a series exploring textures of consumption.
Broken Chair Magazine is a one-off zine I created based on the collaboration culture of Burning Seed, Australia’s regional Burning Man event.
I love experimenting with the ligne claire (clear line) illustration style pioneered by the Belgian illustrator Hergé who created Tintin.