I'm Alex đź‘‹, multi-disciplinary designer and strategist. 15 years experience leading design research-driven design at Intuit, ANZ, and Isobar. Passionate about cities, creativity and sustainability. Currently planting native trees with TfS and thinking about how to make cities more fun and people-friendly at The Local Lab.
Projects
Preparing Quickbooks for an AI-powered future
To create a more engaging QuickBooks experience, I developed AI-driven design principles that streamlined onboarding, reduced user drop-off, and tailored support to meet users' unique needs.
Empowering small business owners to manage finances on the go
Led the design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.
Designing a stress-free digital borrowing experience for small businesses
Led the UX design of ANZ’s digital small business lending solution, creating an integrated, real-time application that cut down processing time and improved the customer experience.
Creating a seamless communications hub for 50,000 ANZ employees
Led design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.
Writing
Design, urbanism, technology + creativity.
