I’m Alex 👋, multidisciplinary designer with 15+ years experience leading design for QuickBooks, ANZ and Isobar. Passionate about solving complex problems in ways that are intuitive and community-aware. Currently exploring how design can support local resilience through The Local Lab and Trees for Survival.

Projects

Preparing Quickbooks for an AI-powered future

To create a more engaging QuickBooks experience, I developed AI-driven design principles that streamlined onboarding, reduced user drop-off, and tailored support to meet users' unique needs.

Empowering small business owners to manage finances on the go

Led the design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.

Designing a stress-free digital borrowing experience for small businesses

Led the UX design of ANZ’s digital small business lending solution, creating an integrated, real-time application that cut down processing time and improved the customer experience.

Creating a seamless communications hub for 50,000 ANZ employees

Led design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.

Writing

Design, urbanism, technology + creativity.

The city you want is closer than you think
The city you want is closer than you think

A journey to reclaim Tauranga’s city streets through playful, community-led experiments in temporary urbanism. What if pop-ups, parklets and a little imagination could transform the city — not in five years, but next weekend?

Sandcastles and Cyclepaths
Sandcastles and Cyclepaths

What if vacant lots and abandoned spaces could become thriving hubs of creativity and community? Exploring why temporary urbanism is changing our cities.

Are localized utopias the key to building inclusive cities?
Are localized utopias the key to building inclusive cities?

What are they and why might they be an important tool for inclusive urban regeneration projects?

Can Tauranga’s Growth Keep Up Without Falling Behind?
Can Tauranga’s Growth Keep Up Without Falling Behind?

Once New Zealand’s fastest-growing city enjoying a boom in residents, job opportunities, and economic growth. But why does the city centre feel so quiet and what has infrastructure go to do with it?

From playgrounds to placemakers
From playgrounds to placemakers

Why environmental education and placemaking are vital for today’s youth—and the future of our cities.

What role does a city’s image play in urban transformation?
What role does a city’s image play in urban transformation?

As a new migrant to a city in transition, I’ve found myself reflecting on how environment and histories can combine with urban change to craft an inspiring story of identity.

Finding creative fuel when every day feels the same
Finding creative fuel when every day feels the same

What are the perfect conditions for creativity? Practical tips to replenish inspiration.

3 things I learned about creativity in corporates
3 things I learned about creativity in corporates

Moving from agency life to a traditionally risk-averse environment and a few things I learned about creativity along the way.